Professor for Media and Communication Management |Director of Studies B.A. Creative Industries Management (CIM) | Director of the "Institut für Weiterbildung in der Kreativindustrie (IWK)"
Telephone: +49 30-2332066-19Send an email
Degree scheme coordinator: Creative Industries Management (B.A.)
Professor of Communication and Media Management
Brigitte Biehl (Biehl-Missal)’s research and teaching is in the broad area of creative approaches to management. Her study background is in theatre, film and media studies and business studies. Her PhD is from Goethe University Frankfurt and she also studied in Paris (Université Paris Nanterre) and Wales (University of Wales), and obtained a Postgraduate Certificate for Teaching in Higher Education from Aberystwyth University in the UK.
She has professional experience in Public Relations (Ketchum Pleon) and journalism (Frankfurter Rundschau, dpa) and is a freelance management communications consultant and trainer (Dialektik for Business).
Brigitte has worked as a professor and lecturer for BSP Business School Berlin, Essex Business School at The University of Essex, and the School of Management and Business at Aberystwyth University, Wales.Invited seminars were held at Leibniz University Hanover (Institut für Interdisziplinäre Arbeitswissenschaft), Goethe University Frankfurt (Theaterwissenschaft), Universität für angewandte Kunst Wien, Zhejiang University Hangzhou, China.
- Art of management, aesthetic approaches to management and organisation, artistic interventions (arts in business)
- Leadership (theory and leadership training and development)
- Performance Studies, Dance Studies and DJ studies
- Visual studies
- Chinese Microfilm Wei Movie
- Women in management
- Critical management studies
- Organisational space, marketing and consumption spaces, architecture
- Management communications, Public Relations (CEO communications, events, rhetoric)
Membership of Professional Bodies
- Organizational Aesthetics Journal (Editor)
- VIDA Scholars Critical Management Studies Women’s Association (Member)
- AACORN – The Arts, Aesthetics, Creativity and Organisations Research Network (Member)
- InVisio – International Network for Visual Studies in Organizations (Member)
- Higher Education Academy HEA (Fellow)
- EGOS European Group for Organisational Studies (Member)
- Biehl, B. (2017) Dance and Organisation. Integrating Dance Theory and Methods into the Study of Management. New York/London: Routledge.
- Biehl-Missal, B. (2011) Wirtschaftsästhetik. Wie Unternehmen die Kunst als Inspiration und Werkzeug nutzen. Wiesbaden: Gabler.
- Biehl, B. (2007) Business is Showbusiness. Wie Topmanager sich vor Publikum inszenieren. Frankfurt: Campus.
- Biehl-Missal, B. (2016) Filling the ‘empty space’: Site-specific dance in a techno club, Culture and Organisation
- Biehl-Missal, B. (2015) ‘I write like a painter’: Feminine creation with arts-based methods in organizational research’, Gender, Work and Organization 22(2): 179-196.
- Biehl-Missal, B. (2013) Atmosphere of the Image: An Aesthetic Concept for Visual Analysis. Consumption, Markets & Culture, 16(4), 356-367
- Biehl-Missal, B. & Saren, M. (2012) Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices. Journal of Macromarketing 32(2), 168-180.
- Biehl-Missal, B. (2011) Business is Show Business. Management Presentations as Performance. Journal of Management Studies 48(3): 619-645.
edited special issues/ invited commentaries
- Biehl-Missal, B. & Springborg, C. (2016) Dance, Leadership, and Organisation. Editorial to the special issue, Organizational Aesthetics, 5(1): 1-10.
- Biehl-Missal, B. (2015) Let me entertain you?: Some reflexions on the professor as a DJ, Organizational Aesthetics 4(1): 4-8.
- Biehl-Missal, B. (2013) Art, fashion and anti-consumption, Journal of Macromarketing 33(3): 245-257
- Ditzel, S., Möller Palza, S. & Biehl, B. (2018) “Somebody has to organize their freedom”: Influencer and artist management in the gaming industry. In Kleiner, M., Welker. M. & Wünsch, U. (Hrsg). Atmosphären des Populären III. Perspektiven, Posen, Projekte, Performantes, Protokolle, Persönlichkeiten, 55-83. Berlin: Gizeh.
- Biehl-Missal, B. & vom Lehn, D. (2015) Aesthetic atmospheres in museums. A critical marketing perspective. In Macdonald, S. and Rees-Leahy, H. Museum Media / International Handbook of Museum Studies, edited by Michelle Henning, pp. 235-258. Oxford: Wiley-Blackwell
Prof. Dr. Biehl’s full research profile on Researchgate
regular: Wednesday 11 - 12