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University University Team Biehl, Brigitte

Prof. Dr.
Brigitte Biehl

Programme Director

Professor for Media and Communication Management |Director of Studies B.A. Creative Industries Management (CIM) | Director of the "Institut für Weiterbildung in der Kreativindustrie (IWK)"

Telephone: +49 30-2332066-19

Send an email


Degree scheme coordinator: Creative Industries Management (B.A.)
Professor of Communication and Media Management

Brigitte Biehl (Biehl-Missal)’s research and teaching is in the broad area of creative approaches to management. Her study background is in theatre, film and media studies and business studies. Her PhD is from Goethe University Frankfurt and she also studied in Paris (Université Paris Nanterre) and Wales (University of Wales), and obtained a Postgraduate Certificate for Teaching in Higher Education from Aberystwyth University in the UK.

She has professional experience in Public Relations (Ketchum Pleon) and journalism (Frankfurter Rundschau, dpa) and is a freelance management communications consultant and trainer (Dialektik for Business). 

Brigitte has worked as a professor and lecturer for BSP Business School Berlin, Essex Business School at The University of Essex, and the School of Management and Business at Aberystwyth University, Wales.Invited seminars were held at Leibniz University Hanover (Institut für Interdisziplinäre Arbeitswissenschaft), Goethe University Frankfurt (Theaterwissenschaft), Universität für angewandte Kunst Wien, Zhejiang University Hangzhou, China.



Research Areas

  • Art of management, aesthetic approaches to management and organisation, artistic interventions (arts in business)
  • Leadership (theory and leadership training and development) 
  • Performance Studies, Dance Studies and DJ studies 
  • Visual studies 
  • Chinese Microfilm Wei Movie 
  • Women in management 
  • Critical management studies 
  • Organisational space, marketing and consumption spaces, architecture 
  • Management communications, Public Relations (CEO communications, events, rhetoric) 



Membership of Professional Bodies

  • Organizational Aesthetics Journal (Editor) 
  • VIDA Scholars Critical Management Studies Women’s Association (Member) 
  • AACORN – The Arts, Aesthetics, Creativity and Organisations Research Network (Member) 
  • InVisio – International Network for Visual Studies in Organizations (Member) 
  • Higher Education Academy HEA (Fellow) 
  • EGOS European Group for Organisational Studies (Member)






articles (selection)


edited special issues/ invited commentaries


book chapters

  • Ditzel, S., Möller Palza, S. & Biehl, B. (2018) “Somebody has to organize their freedom”: Influencer and artist management in the gaming industry. In Kleiner, M., Welker. M. & Wünsch, U. (Hrsg). Atmosphären des Populären III. Perspektiven, Posen, Projekte, Performantes, Protokolle, Persönlichkeiten, 55-83. Berlin: Gizeh.
  • Biehl-Missal, B. & vom Lehn, D. (2015) Aesthetic atmospheres in museums. A critical marketing perspective. In Macdonald, S. and Rees-Leahy, H. Museum Media / International Handbook of Museum Studies, edited by Michelle Henning, pp. 235-258. Oxford: Wiley-Blackwell


Prof. Dr. Biehl’s full research profile on Researchgate

Office hours

regular: Wednesday 11 - 12